Stated objective: To further the adoption of the MPEG-4 Standard, by establishing MPEG-4 as an accepted and widely used standard among application developers, service providers, content creators and end users..

Update: This group has now changed it’s name to The MPEG Industry Forum, and have expanded their charter to include all emerging MPEG standards. For right now that includes MPEG-7 and MPEG-21, but we’re not ruling out anything in the future.

http://www.m4if.org/